design
Web Design Considerations In 2011
Web design always changes, but you can become successful if you just keep a few tips in mind. These tips and advice will help you along the way. One of the things that you may want to make sure that you keep apart of your web design is more CSS3+HTML5. These both have been on the horizon of web design for the last couple of years. In 2011, there has definitely been a big explosion of it. Many web designers are beginning to let go of “flash.”Flash really isn’t that hot anymore.
You should also consider simple colour schemes, and should consider staying away from black and white. Green, yellow, or even red can go very well as your primary colour. You should limit your palette to just two or three colours. It is very remarkable what just a few colours can do for your message.
Another thing that you should consider is going mobile. This is because it can actually create a vacant and impersonal design. Mobile design has really taken a big leap forward with the entire extra added on. Mostly every site has a mobile option for it. Think about using parallax scrolling on your web site. It can be most effective as a secondary element of your design. It can be used as a header, footer, or even back round. You have a few choices when it comes to using parallax scrolling, so you should really think about adding it the next time you design a web page. Web design Manchester has some really cool designs that designers can check out, if they want to get some really cool ideas.
Don’t forget to design for touch screens, since technology has really become more tactile. Everything is literally at your fingertips now, instead of using a mouse. You need to keep this is mind when you design your site for visitors. You want them to be able to view everything in the best way that they can.
Large scale back rounds was yet another hot trend for web design in 2011, and has yet to surge some more. All of these images are in high resolution, and cover the entire site. It is an instant way to grab your audience, so think about the back ground while you are designing your site as well. For more ideas, don’t forget to think of web design Manchester, as it is steadily rising.
Micheal Richards is writing on behalf of Fluid Creativity, specialists Web Design Manchester.
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A Short Guide To Choosing Web Design Companies
Internet marketing is the fusion of several services normally provided by agencies that work on making websites authorised and visible on the web. These services include quality web design, web building, content copywriting, search engine optimisation, email marketing and a lot more. It’s as clear as day that if you want your site to get to the top of Google rankings, you have to make use of all these services, starting with professional web design provided by reputable web design companies which is the cornerstone of your site’s success. But before you rush into this global online race, it’s advisable to look into the topic of what proper web design incorporates.
What is quality web design?
Quality web design works and this is probably its major characteristic. To be more specific, professional web design is not just about creating a few web pages and adding relevant content; it can help you dramatically improve the flexibility and functionality of your site by making it user-friendly and clearly laid out. It’s also worth mentioning that proper web design is usually offered by reputable agencies.
If you are not sure how to distinguish reliable web design companies from those delivering poorly built sites, consider if the company in question has the necessary experience in the sphere.
For this purpose, browse the portfolio of clients the agency boasts and see if you like their sites. The range of services also matters as quality web design comes hand in hand with content management, search engine optimisation, pay per click management, web development, etc.
Grabbing the attention of visitors
If you have chosen the right company, your site’s design is likely to help you build a vast client base. Experienced web design companies know how to make your site work by creating an eye-catching home page and easy-to-use main menu, keeping navigation simple as well as adding original content and relevant images.
The main purpose is to attract potential clients and encourage them to stay, subscribe for newsletters and make the final purchase click. The trick is to grab the attention of first-time visitors once they’ve approached your site, otherwise you may miss out on large numbers of dedicated clients in the long run.
Sliding up the Google rankings
Additionally to attracting clients, a professionally designed website is much more likely to slide up the Google rankings which is the main purpose of all online businesses. Try to choose from web design companies that are familiar with the topic of online marketing and able to create a search engine optimised website. If your site is relevant, user-friendly and has regularly updated original content, then your agency has done a good job.
High quality web design is one of the basic Internet marketing tools, so it’s advisable to hire reputable web design companies if you want your site to be successful. The better the site is built, the more likely it is to get to the top of Google listings and access vast numbers of clients.
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Web Design Basics
Professional web design has become vital during recent years. A few years ago, it was estimated that a visitor to a web site took about 8 seconds to decide to stay on that web site or click the “Back” button. That was then, this is now: Your web site has only about 4 seconds to make an impression on the visitor. That is not much time at all! Today, people want instant results. Few people even wait to see the entire web design before making their decision. If your web design does not grab their attention immediately, they won’t stick around. And if your web site does not offer something of benefit, they won’t bookmark it and they won’t come back (more on that later).
So, with that in mind, let’s discuss some practical ways to grab the attention of web site visitors. Then, in a future article, we will talk a little about keeping their attention with good web site content. Remember, people spend most of their time on the Internet reading. They read search results, news items, how-to articles and forums. A professional web design company will take this into account. But that is for later. First, we have to keep visitors attention (remember the 4 second rule).
Get to the Point.
We live in a fast-paced society and we are used to instant results: Microwave meals in 5 minutes, lose 5 pounds in 5 days, 30 minute oil changes, see results from fitness equipment in 20 minutes a day, and on and on.
The Internet is no different and it actually may be less forgiving of web sites that don’t deliver results quickly.
The 4 second rule that we spoke of earlier does not mean that your entire web page must load in 4 seconds. Rather, it means that a visitor to your web site has to at least see something interesting within that 4 second window. So, to test your site, while it is loading, ask yourself:
- How much time passes before I see anything?
- What is the first thing I see on the web page?
- How much time passes before I can read some text?
- How long would it take a visitor to determine what the web site is about?
Try this suggestion yourself and then try to enlist the help of some of your friends. The more people you have to test your web site, the more thorough your results will be.
Ideally, the site should load top to bottom and left to right. However, your design should adhere to the reading habits of your target audience. Some countries read from right to left so, make sure you know your audience. Also, the most eye-catching elements should load first. Once these load, they will grab the visitor’s attention. Then, the rest of the page can finish loading.
What Graphics Format Should I Use?
This is probably one of the most overlooked aspects of web design. How many times have you visited a web site and cringed at the slow loading pictures. I’ll bet you did not stick around to see everything load.
In most cases, web sites that have this problem were created by someone who bought a Web Design How-To book, created a web page that says “Hello World” and now think they are an expert. Or, possibly they are learning web design and created this slow loading site as a favor for a friend or family member. At any rate, hiring a professional web design company will prevent bad design from happening to you. In the meantime, here are some very basic guidelines regarding those very important web site graphics:
More about the .JPG file format:
.JPG (Joint Photographic Experts Group) format allows images to contain up to 16 million colors. It also supports Variable Compression, which allows you to reduce the size of the image at the cost of some of the detail. In order to take full advantage of this feature, you will need a graphics program which will allow you to preview the image after you have compressed it. Some of the more popular graphics programs are Photoshop, Fireworks and Corel Draw.
JPG is not a good format for images with only a few colors or for text created as an image. The finished image will be of poor quality.
More about the .GIF file format:
.GIF (Graphics Interchange Format) support up to 256 colors. It also supports “transparency” which allows you to specify the background of the image to be invisible, thereby letting the web page colors show through.
Graphics in this format are also “looseless”, meaning the final quality is not adversly affected by compressing.
Boiling it Down.
For the most part, here is a good way to determine what format you should use for the graphics on your web site:
- If your graphic has many colors (such as a photo) use .JPG as the format, However, make sure that the file size is not so large that it prevents the web page from loading quickly. Find a good balance between image quality and file size.
- If your graphic has only a few colors (such as a chart) use .GIF as the format.
Of course, this is somewhat oversimplifying the very important role of graphics in your web site design. If you hire a professional web design companyto create your web presence, he or she should follow these guidelines during the design process. You should make sure that the rough drafts you receive from the designer adhere to good design standards.
Make Them Want More.
Of course, no matter how well organized your web site is and how effective it is at grabbing the visitor’s attention, they have to view your web site as important. You have to give them reasons to stay and browse your site, to bookmark your site so they can refer to it again and to tell others about your site so you can build new visitors.
We will consider how to tackle this aspect of quality web site design in an upcoming article. That article will focus on three main ways to keep visitors coming back:
- Offer something of value
- Newsletter
- Free tips
- Monthly coupons
- Good, quality marketing copy
- Put effort into the words of your web site.
- Remember, the Internet is made up of web pages and for the most part, pages are meant to be read.
- Easy to use web site navigation.
- If visitors can’t get around easily on your web site, they won’t stay very long.
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