web design
The Web Design Process Easy To Understand
The best thing that can be done for web design is to leave it to the designers! That is what a lot of folks particularly internet marketers like me believe about the web design process.
When you visit a large web design company the chances are they outsource the work to a freelance website designer just like I do in the majority of cases. You may have a current web site design project, you may be updating an existing site, or just interested in learning new skills. If so then this article will help you with your web design process decision making.
When your field of expertise includes nothing related to computers or the Internet, defining what you need in a web design can feel burdensome. However, I was tired of running behind companies, waiting for their updates on my website design. You must first develop a strategic plan and design your web site accordingly. Prior to designing your web site, you must have a clear understanding as to exactly what it takes to succeed. But these goals are nearly impossible to achieve without learning the rules that govern Web site design. Look for books on web page and web design. Use the web – there are thousands of sites that have tutorials and explanations of every aspect of web site design and implementation.
Set the right mood in your web design with great color! The design of your website is an integral part of the marketing process. Without a visually appealing, content rich, search engine friendly website design, your business is miles behind. Insert desired texts, your logo design, change button names if needed and the website is ready to use. You designed your web site for your needs, not their needs. An effective elegant website design tells your business’ sales story in a simple, straightforward manner. But don’t get me wrong: there is nothing wrong with “pushing the envelope” of Web site design. The use of high quality animation for web design involves file size optimization and professional development techniques to enable fast downloading and compatibility. With this deeper understanding, you will be able to apply more integrated design practices to their everyday work. Your multimedia flash website is no more at the mercy of your web designer. You can have your own ecommerce store, including advanced ecommerce website design.
Take advantage of the best of dynamic Web design, enabling you to design, develop, and maintain exceptional standards-based Web sites. This makes the design of a ecommerce website even easier. The whole process of website development is in a phased manner, thereby reducing any chances of any discrepancy while designing your website. Putting together a web site is a unique blend of publishing, user interface design, and technology. There are arguments for doing your website design in-house. It is difficult enough trying to find a web design company with these skills, let alone finding the talent in-house. However web design, search engine optimization and copywriting is a very specialized area. Design isn’t only what you see, it’s also what you think and feel as you navigate a Web site. Sure, learning HTML is an important part of designing a successful web site.
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Web Design Basics
Professional web design has become vital during recent years. A few years ago, it was estimated that a visitor to a web site took about 8 seconds to decide to stay on that web site or click the “Back” button. That was then, this is now: Your web site has only about 4 seconds to make an impression on the visitor. That is not much time at all! Today, people want instant results. Few people even wait to see the entire web design before making their decision. If your web design does not grab their attention immediately, they won’t stick around. And if your web site does not offer something of benefit, they won’t bookmark it and they won’t come back (more on that later).
So, with that in mind, let’s discuss some practical ways to grab the attention of web site visitors. Then, in a future article, we will talk a little about keeping their attention with good web site content. Remember, people spend most of their time on the Internet reading. They read search results, news items, how-to articles and forums. A professional web design company will take this into account. But that is for later. First, we have to keep visitors attention (remember the 4 second rule).
Get to the Point.
We live in a fast-paced society and we are used to instant results: Microwave meals in 5 minutes, lose 5 pounds in 5 days, 30 minute oil changes, see results from fitness equipment in 20 minutes a day, and on and on.
The Internet is no different and it actually may be less forgiving of web sites that don’t deliver results quickly.
The 4 second rule that we spoke of earlier does not mean that your entire web page must load in 4 seconds. Rather, it means that a visitor to your web site has to at least see something interesting within that 4 second window. So, to test your site, while it is loading, ask yourself:
- How much time passes before I see anything?
- What is the first thing I see on the web page?
- How much time passes before I can read some text?
- How long would it take a visitor to determine what the web site is about?
Try this suggestion yourself and then try to enlist the help of some of your friends. The more people you have to test your web site, the more thorough your results will be.
Ideally, the site should load top to bottom and left to right. However, your design should adhere to the reading habits of your target audience. Some countries read from right to left so, make sure you know your audience. Also, the most eye-catching elements should load first. Once these load, they will grab the visitor’s attention. Then, the rest of the page can finish loading.
What Graphics Format Should I Use?
This is probably one of the most overlooked aspects of web design. How many times have you visited a web site and cringed at the slow loading pictures. I’ll bet you did not stick around to see everything load.
In most cases, web sites that have this problem were created by someone who bought a Web Design How-To book, created a web page that says “Hello World” and now think they are an expert. Or, possibly they are learning web design and created this slow loading site as a favor for a friend or family member. At any rate, hiring a professional web design company will prevent bad design from happening to you. In the meantime, here are some very basic guidelines regarding those very important web site graphics:
More about the .JPG file format:
.JPG (Joint Photographic Experts Group) format allows images to contain up to 16 million colors. It also supports Variable Compression, which allows you to reduce the size of the image at the cost of some of the detail. In order to take full advantage of this feature, you will need a graphics program which will allow you to preview the image after you have compressed it. Some of the more popular graphics programs are Photoshop, Fireworks and Corel Draw.
JPG is not a good format for images with only a few colors or for text created as an image. The finished image will be of poor quality.
More about the .GIF file format:
.GIF (Graphics Interchange Format) support up to 256 colors. It also supports “transparency” which allows you to specify the background of the image to be invisible, thereby letting the web page colors show through.
Graphics in this format are also “looseless”, meaning the final quality is not adversly affected by compressing.
Boiling it Down.
For the most part, here is a good way to determine what format you should use for the graphics on your web site:
- If your graphic has many colors (such as a photo) use .JPG as the format, However, make sure that the file size is not so large that it prevents the web page from loading quickly. Find a good balance between image quality and file size.
- If your graphic has only a few colors (such as a chart) use .GIF as the format.
Of course, this is somewhat oversimplifying the very important role of graphics in your web site design. If you hire a professional web design companyto create your web presence, he or she should follow these guidelines during the design process. You should make sure that the rough drafts you receive from the designer adhere to good design standards.
Make Them Want More.
Of course, no matter how well organized your web site is and how effective it is at grabbing the visitor’s attention, they have to view your web site as important. You have to give them reasons to stay and browse your site, to bookmark your site so they can refer to it again and to tell others about your site so you can build new visitors.
We will consider how to tackle this aspect of quality web site design in an upcoming article. That article will focus on three main ways to keep visitors coming back:
- Offer something of value
- Newsletter
- Free tips
- Monthly coupons
- Good, quality marketing copy
- Put effort into the words of your web site.
- Remember, the Internet is made up of web pages and for the most part, pages are meant to be read.
- Easy to use web site navigation.
- If visitors can’t get around easily on your web site, they won’t stay very long.
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Web Design is The Essence of Your Business
Web Design is Fun. It is undeniably a practice of design, a process by which problems are solved. For the millions of web surfers out there, your web design is their first impression of your business and your credibility. The key issue in web design is how to add value to the user’s experience, how to make them feel that they truly got something out of visiting your web site. User-centered web design is all about giving the control back to the user, which brings us to the term Accessible Web Design – the art of creating webpages that are accessible to everyone regardless of any device in use. No doubt web design is important, but usability in the other hand, is king. This importance will lead you to find a professional to design your web site right. The complexity of the resulting web design is somehow determined by the goals and budget and affordability in this aspect, is in fact a reality.
Design ideas don’t have to be hard to find. For you out there that have specific ideas which are ready to be implemented, you just need someone with the technical know-how to turn them into web reality. Get ideas about the latest web design trends and communications concepts by looking analytically at your competitors sites. Evaluating example products is one way to get ideas for detailed design. From these set of ideas, you can then conclude on your final approach on how you want your assigned designer to get the whole thing done.
Flash is already the Web’s standard for dynamic web animation. In creating original cutting-edge design there’s nothing better than using Flash Web Design. It is by far, a very versatile and popular method to add eye-catching action to your web site. Flash is also probably the trendiest technology currently used in web design. However a slow-loading web page or flash movie makes seconds seem much longer, if you happen to “overdo” it. Flash does not only associate itself with animations but also as great complimentary values to other media such as presentations, videos and audios.
When you create your own web page keep the importance of shape in mind. You don’t want certain things to be in the extra large department when other items such as your text is relatively small to keep up with the overall ratio size of the presentation. Another important item to consider in your websites is the level of seduction. Yes, you read that right. If you’ve ever got lost in the maze of some websites, you’ll know the importance of intuitive web design. Seductive websites provide users the reason to stay longer by providing good typography and by not underestimating the importance of navigation. Knowing the importance of this, you cannot afford to take a chance on any trial-and-error method. The importance of writing quality web content is also equally important. Nevertheless, until recently, though, a greater emphasis has been placed on the importance and overall influence of color in the field of web design.
Web design is a complex discipline that involves a wide range of skills. In fact, I’d go as far as to say, web design is information design. In my experience, web design is primarily about the business. Every new web design is the solution to a design problem that can be summed up in a series of constraint questions – Who is my audience? An extraordinary web design is mandatory to a successful business, hence the goal of web design is simply not merely to dazzle, but to deliver information to the widest audience possible. Web design is exciting, it changes day by day. These changes will reflect your company’s complete product and service presentation. Web design has always been made up of some basic premises, and if you understand them you can help deliver pages that will impress and illuminate your readers. A successful Web design is paramount to a successful business.